Target Audience
-Predominantly ABC1
-Average age 18
-Light rock
-Attracts 16-25
-Mostly males
-Spend £400 on albums/concerts annually
-Enjoys reading about music films games technology and
politics
-London
Hi my name is Joe I am a 20 year old male from South London.
I am fairly chill but I love a party. I am a student at university, but in my spare
time I love to read music. I read to get away from the stress and reality of
life. Another way I spend my time is chilling to light rock with my surround
sound speakers, occasionally having parties or taking my mates or co-workers to
gigs/concerts. A typical Friday night for me is reading with the latest film
with the wife.
Aside from music I enjoy playing games on my new Xbox one
with the lads, my favourite game is guitar hero. Also it is a necessary to have
the newest model of iPhone, on which I plug headphones into and relax. Annually
I spend about £380 on music alone! I must also download Spotify where I
download all the muse playlists and albums. I follow the work of the labour
party and every election I vote them.
On a typical night out I would wear the casual jeans and
shirt to balance out the casual and smart. But my clothes may change on the
activity being done.
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